V.V.B. Jothiprakasam · Founder · Since 1960
Unit of VVB
1960
Est.
The Beginning
Where It All Began
In 1960, V.V.B. Jothiprakasam — a man of vision and integrity — founded Jothi Paiints on West Masi Street, Madurai. At a time when paint was largely seen as a commodity, he treated it as craftsmanship.
His belief was simple: "The right colour changes everything." He stocked only the finest products, spent time understanding every customer's vision, and built relationships that outlasted generations.
Today, his legacy is proudly carried forward by his grandson, V.V.B.J.S. Santhosh Prakash, who combines the warmth of tradition with the energy of modern retail.
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